There are many different social media platforms from which you can choose to market yourself or your brand. Twitter is one of the best choices and worth spending time and effort on and here are some reasons why:
There are many different social media platforms from which you can choose to market yourself or your brand.
Twitter is one of the best choices and worth spending time and effort on and here are some reasons why:
1.The power of 140-characters
One of the most important rules of digital marketing is “Be specific and to the point”. By this way, you can reach more people. Twitter makes this rule so easy. Most probably if your tweet is reached it will be read. It’s only 140 characters or less. And using the right keywords or a catchy photo increases the probability of your tweet being read.
2.Your tweet can go viral without having followers
It’s illogical to expect your tweets to go viral or at least to get so many interactions when you don’t have enough followers. But actually, Twitter made this logical and applicable.
The power of twitter is in the 140-characters so you can promote only a tweet by using a hashtag or a certain keyword or a really good content and as a result, your tweet can go viral when you still don’t have followers.
Concentrating only on the content of your tweets and designing it in a good way will increase your followers in an organic way even if your followers counter is ZERO.
3.Twitter is about communities
On Twitter, there is a community for each business. This community is formed of tweets, interactions, hashtags, etc.
You can introduce yourself so easily into your business community through relevant content and interact with people who are leading the community on twitter.
Being known in your business community makes your account an identity in the business whether it’s a personal account like author or blogger or an entity account. For authors, you can check Goodreads account as an example of a community leader.
4.An effective platform to interact
Twitter is mainly designed to make it easier for you to share your thoughts and interact with others, the more you tweet and interact, the more your account get known in your business community.
Responding to your followers through replies or direct messages allows you to build relationships with them, turning them into loyal followers and you can benefit from these relationships in many different ways such as promoting your book or whatever service you provide and get more followers and interactions.
5.There is no need for an ad
Due to the previous points and a lot more, you can get into the world of twitter marketing, making new followers, increasing the reach and as a result increasing your sales, all of it without needing to pay for an ad.
Twitter is not one of those platforms that forces you to increase your reach only through ads. This is because its power is in the features and each feature has a different impact than the other. In addition, targeting has no boundaries, you can target whoever you want that’s because the previously mentioned features are all done manually. In other words, you’re not limited to ads targeting options.
The infographic provided below by Ben Wagner shows the real power of Twitter and how it is mostly used by the users.
So using Twitter in an effective way and knowing its hacks will have an impact on your business. All you need is to learn how to use it right and give it a try.
If you still don’t have a twitter account or have one but not very active on it, well then you’re missing a lot. Start to focus on it as one of your main social media platforms, use it in an effective way and you will notice the impact.