Blogging may seem not that big deal for an author, which might be true in some cases yet we can’t deny that blogging is challenging nowadays, and a lot of authors somehow lose their way in this digitalized world. Blogging has a magical effect on marketing for authors. You’ll need to have the proper knowledge and be aware of some few techniques and eventually you’ll see the magic happening. This blog will guide you through the basics of blogging & how you can manage to kick off a successful blog as an author.
Why bother and start blogging?
Simply because there is a furious competition out there! If you’re willing to promote yourself as a brand, you’ll need to generate content relevant to your audience.
How to start?
You’re a writer, it’s your territory! But you’re in the middle of a digital world so you’ll need a compass to navigate.
Your compass is your marketing strategy. Without a marketing strategy, you’ll be lost. You don’t have to be a business graduate to understand marketing. It’s fun trust me. Roughly speaking, we can think of it as this illustration for Simon Sinek’s Golden Circle:
In the first place, You need to define your “WHY” why do you want to become a famous writer for instance, or why do you want to start blogging if we’re being contextual.
Secondly, “HOW” it’s your tools and methods and strategies to fulfill your “WHY”.
Lastly, “WHAT” it’s basically what do you do as a final outcome.
It’s time for you to think clearly about your why! And then you can go through knowing your audience. Who are they? Their age, interests. Why would they read your blog? Would they buy your new book on Amazon? From there you can begin creating an estimate of your ideal readers.
What should You blog about?
It’s a crucial and a central question to ask before blogging. Some authors prefer going too personal, where they can blog about their holidays. Others stick to a professional image where they discuss their thoughts as writers, critique books or any sort of literary work. Few others do both interchangeably; They blog about books, movies, personal life and even politics. The key element here is to know your audience. Most people read blogs to learn about new stuff, which will not necessarily be found in a blog tackling a holiday party or a family gathering. You’ll need to be up to date! Identify the people blogging about the stuff you’re into.
Make sure you’re following the publishing industry pioneers, you’ll get to see what they’re sharing and what they’re blogging about. Subsequently, you can begin to identify the content you can blog about.
It’s essential also to analyze your audience base. If you already have an audience base; are they interested in knowing your daily routine? If you’re starting from scratch and you’re willing to build a base of loyal followers and readers; understand your personal brand as an author, which is equally important to understanding your content.
Set up your blog
You need to pick up a proper domain name. This might include your actual name or a catchy name you want to promote. Some people believe it’s better to stick to your actual name where your brand is centered across. Make sure the domain name is available, once you’re there, buy the domain name as quick as possible. You don’t want to end up having the name you picked purchased by another person.
You can check the availability of domain names here:
WordPress gives a ton of customizations, which is perfect but for a starter, it’ll seem a bit confusing. However, you don’t want to bother yourself with hundreds of options, just go with the basics and later on, you can tweak progressively. Set up your pages and focus on adding some plugins to boost your blogging experience. Your website is under construction. You’ll want to go through some few steps in order to have it ready.
Remember why did you start a blog in the first place? You’ll want to download/purchase some plugins from wordpress.org.
You can start by adding a pop-up plugin so that your visitors can sign up & you can have their e-mails.
It’s your number one asset, the people that will sign up for your blog are the people interested already in what you do, and with integrated marketing strategies, you can convert them into fans and eventually build a loyal fan-base.
Pick a proper theme that drives elegance and a smooth experience. You’ll need to be concise and read the reviews about the themes you’re interested in. Surprisingly the themes of any blog have a huge effect on readers. So remember you want to stick with something unique and comfortable to the eyes.
Thrive Themes have an astonishing theme collection. You can check them out!
You’re writing for the web
SEO-Search Engine Optimization
You’re not blogging to have your posts printed! If you don’t get it yet, then you need to understand how the search engines work. You’ll need to write an SEO-friendly blog. You must optimize your keywords in order to have your posts found by others. The trick here is managing to write a readable blog while making it optimized for search engines; You need to be SEO-Educated and SEO- Aware while blogging.
This amazing free tool here provides the ultimate solution for SEO it will analyze your text & pop up traffic lights to tell you how SEO-friendly your blog is. Moreover, it can provide you with a bunch of amazing tips to increase the readability of your text!
Remember you’re not writing a blog just for the sake of writing, You can meet a publisher or an agent through a blog! If you do the proper marketing and you stay consistent you’ll surely reach out as many people as you can and then a publisher or an agent might come across your blog where all the magic happens.