People think Twitter is the inventors of hashtags. Unfortunately, that’s not true yet we can’t deny the fact that Twitter has deliberately popularized the hashtag usage. in the meantime, hashtags are available on almost every social media platform.
If you don’t know how Twitter can be crucial for authors, then you surely need to check occasionally our articles on Twitter’s importance and how to conduct successful marketing as an aspiring author through it.
Why use hashtags?
When you tweet with a hashtag, you’re allowing your tweet to be categorized under a label name; which is basically the hashtag you included in your tweet. It helps you position your tweets if we’re tackling a tweet from a marketing perspective.
The key element here is using trendy hashtags. If you’re a key influencer on social media or a public figure, you can simply improvise your own hashtag and people will follow accordingly. If that is not the case; you still can do your own hashtags but don’t expect them to go viral unless those hashtags ignite some event or are highly understandable and relevant.
In Simply Measured’s study, we see that posts using one hashtag minimum had 12.6% more engagement than those who do not use hashtags at all. This can be applied strongly to Instagram yet it’s not applicable in Facebook and Twitter.
How to use hashtags?
- Add a “#” and type your word.
- Don’t add spaces. You can’t use them.
- Add a “_” to separate between words.
- You can use numbers but you must at least include one letter in your hashtag.
Hashtags used by authors
#AmWriting You’re telling your followers that you’re writing
#AmEditing You’re telling your followers that you’re editing
#WritersLife Writers share their experiences, tips, and challenges
#IndieAuthors used for and by independent authors
#RomanceWriter Someone’s probably showing how romantic they are
#YA Young Adult books, writers …etc.
#History Historians and writers use it to refer to their history books.
#Horror Do we really need to explain this?
A hashtag can be self-explanatory! However, that’s not the case for the majority of the time.
Here we can clearly notice how tough it is to understand such hashtags:
#WritingParty There’s a party and Writing is involved!
#NaNoWriMo National novel writing month
#PBLitChat this one is for picture books
#RWA Romance Writers of America
#SCBWI Society of Children’s Books Writers and Illustrators
#FanFic For the fiction novels that fans developed and made new endings for their favorite novels.
Tagdef is an awesome tool that defines the trendy hashtags so you won’t feel lost or not understanding what everybody around you is tweeting about.
Firstly, A hashtag can be an amazing tool to position your tweets and help you engage with people having a common interest.
Secondly, Follow your fellow colleagues and competitors and know the hashtags they’re using to stay updated and fresh.
Thirdly, Remember that being quick and timely is a must!
Fourthly, Know the rules of your platform. A hashtag on Twitter differs from Facebook and Instagram or any other social network.
Lastly, Avoid using too many hashtags as this correlates to a decrease in both reading easiness and reach.