As an author, you probably never considered yourself as “brand”! and you may be stuck within the 140 characters of Twitter right now. We’re here to pull you out of this dilemma with our super-duper guide to personal branding.
Here’s your ultimate guide to building a powerful personal brand on Twitter.
Understand What a Brand Is
Whenever you hear the word “Brand” you probably think about a logo, a color, a slogan…etc but that’s not what it’s all about. A brand is an experience. It’s a perception and a personal brand is how a person is perceived. The time has come now to think of yourself as a brand. You’ll need to take care of your name, reputation, and your image!
Invest time in understanding Twitter
This might seem weird but yeah! Invest some time to learn a simple yet powerful platform as Twitter.
Twitter is a wonderful social network that projects wonderful stories through 140 characters. As a first-time user, this might be a bit snarky to be expressive but along the way, you’ll learn how to use the proper words to become an effective Twitter communicator and utilize the usage of the 140 characters.
Use hashtags to keep tracking a specific topic, an event or a trend. The word hashtag was officially added in the Oxford dictionary in 2010. As mentioned in SproutSocial Guide for hashtags, 75% of social media users use hashtags.
As an author, you’ll get to use the following hashtags #Author #amwriting #books which will allow your tweets to be indexed by Twitter thereby your content will be searchable by other Twitter users.
At the end of the day, the usage of hashtags depends on your niche or your personal interests but you know now where to go.
This is just a basic overview on Twitter, you’ll have to go the extra mile and here are some amazing resources you can use to learn more about Twitter
Set Up your profile, Your Account is your Personal Branding
Stay Sharp! Have a clear profile picture. Your profile must communicate who you are & what you do. In Twitter, your bio will form the first impression, don’t ruin that with having an ambiguous bio or not having a bio at all.
You can add humor to your bio Like The Dark Lord or be direct like JK Rowling Just find what suits you best. There’s no secret formula other than finding what describes you as an author, father, husband or even a baseball fan.
An essential ingredient in setting up your Twitter profile is your Pinned tweet. Choose your pinned tweet wisely because most probably your pinned tweet will have the highest engagement.
Personal Branding=Engaging More
According to a simple poll , we did in Booktips, 66% of the participants agreed that having a conversation with authors will motivate them to buy their books.
Be authentic about engaging with your followers. Embrace their comments and “love” their tweets to you. Reply as quick as you can, you don’t like late replies, and so do people!
Follow pioneers in your industry
As an author, you know exactly who to follow. But make sure that you’re following the top authors in your industry as they’ll bring to you what’s new in the publishing world. You can also go for following publishers and literary agents in order to establish connections that could lead to a professional collaboration in the future.
Adjust your imagery
Imagery is not only about your profile picture nowadays! It’s all about communicating a wonderful experience through an image and setting up the filters that suit yourself as a brand essentially. You might also think about creating a logo for yourself, adding a certain theme throughout the pictures you share on Twitter that will distinguish you and let you stand out as a unique author. You might want to check Hubspot’s Guide on building a strong brand using visuals.
Also, an amazing tool to use in creating astonishing visuals is Canva which is easy to use and will turn designing into an easy and entertaining task if done correctly.
Tweet on a regular basis
Tweeting frequently and by frequently I mean on a daily basis. Tweeting frequently will allow you to be recognized. Michael Brenner author and CEO of Marketing Insider Tweets frequently throughout the day you can notice from his Twitter account the gaps between each tweet. This does not mean that you target the number of Tweets! You just find the sweet spot where you can publish quality tweets and publish multiple times a day.
Seize the trend!
In order to be a powerful active author on Twitter, you need to be engaged with your fans and react to what they like, and the best opportunity for you is seizing trends!
Notice how the fight between Floyd Mayweather and Conor McGregor made noise through the hashtag #MayweathervMcgregor on Twitter
So, Whenever you encounter a trend make sure to participate wisely, in order to engage with your fans.
There is still more in Twitter to discuss, but now you have what it takes to professionally start promoting yourself as an author on Twitter! Personal Branding needs hard work and consistency. Utilize the points discussed in this blog and you’ll notice how you can stand out with your amazing content and spread your word!