Are you an author who has just started using twitter or have been using it but your account is still obscure and not getting the desired number of followers and interactions?
Well, then let’s start to learn how Twitter can be used professionally for authors.
We have discussed before in a previous blog that the power of twitter is mainly in its different features (tweets, replies, direct messages, hashtags, etc).
Each group of people on Twitter having the same interest or are in the same business field, they form a community on Twitter by using the features in a similar way, such as tweeting about the same field and sharing thoughts about common topics under some certain hashtags. All of this forms a gathering of a huge number of people on Twitter whom you know very well that they are interested in a certain field. So, once you reach them you can promote whatever you want.
In this blog, we are going to focus on the community of authors on twitter and how to become a part of it.
There is already an existing community on Twitter that works perfectly for authors. This community consists of authors, avid readers, editors, publishers and every person or entity that would be in the publishing industry.
To be a part of this community you have to learn how to introduce yourself among them and make the best out of the community and here are some tips:
1.Determine your target audience
As we mentioned, the community is formed of different kinds of people. To make sure your tweet reaches the right audience, you have to determine at first whom you want to reach. If you want to promote your book, so you should be targeting readers, If you’re tweeting about writing process and bits of advice to authors then you are targeting authors, and so on.
The first thing you should be doing is to determine your audience because every following step will depend on this.
2.Increase your following counter
The following option is a powerful feature on Twitter in which you can reach whoever you want.
After determining your target audience, try to find their accounts and follow them. It is like saying “hi” so they would say “hi” back (AKA follow back).
When you do this process regularly, your followers will be just as you like. They will be very targeted and for sure interested in what you would be tweeting about.
The question here is how can I find their accounts?
Okay, It’s not complicated at all. There are two ways to find your targeted audience accounts on Twitter:
First: From whom they are following
Let me ask you a question. If you love pop songs, whom are you going to follow? Pop singers, right?
Same for authors, readers and everyone in the publishing industry. You will find your audience following authors, bookstores, public libraries accounts and so on.
Try to focus on the accounts with a bio that identifies their interest in your business. For example search for words like “reader”, “author, “book blogger”, etc, these would be good accounts to follow.
Second: From their interactions.
You can reach your audience from their interactions on tweets about books or writing. Find the accounts that tweet regularly about books and follow who interacts on their tweets.
Here are some accounts that have that kind of interactions:
New York Times Books
Writing & Editing
Tweeting regularly about what concerns readers and authors is an organic motive for them to follow you and interact with your tweets.
Design your tweets with good content and well-designed photos using keywords like (books, writers, authors, bookworm).
But try not to condense your timeline with so many retweets, retweeting is a good and effective tool but to a certain limit. Generating the tweets from your own account has a different and better effect from retweeting.
4.Use hashtags on Twitter
Looking for a bulk of new followers? it is easy. Tweet under a hashtag with high traffic.
Using hashtags allows your tweet to reach both followers and people who are interested but not following you.
But don’t overuse them in one tweet because you only have 140 characters. Two hashtags per tweet is fair enough
After using the tools mentioned above, you will get interactions on your tweets. Don’t ignore them. Reply to as many replies as you can and make your followers feel that you are there talking to them.That friendly way of dealing with your followers will also work as an organic motive for people to follow you.
Well, now try to start implementing what we have discussed in this blog, make sure you’re doing them with a good quality and let us know what are the results.